Alvin & the Chipmunks - Making the most out of the same slightly altered character images since 2007

How Alvin can all of a sudden get his bulbous undercarriage into shorts, I'll never know.

Hoppy Christmas from the Marketing Executives

Everyone's heard about the upcoming kid's movie Hop, right? It stars Russell Brand as the Easter Bunny, although they've gone down the CGI critter route rather than using the much preferred 'Ex Heroin Addict in a Giant Bunny Suit' method. It may only be voice acting, but is this the moment Russell Brand arrives screaming into the mainstream? It's brought to us from the guys who made Alvin and the Chipmunks and its sequel (or Squeakquel if you're a pedant), so that should tell you what to expect.

In a slightly confusing and desperately crass marketing step, they've just released this new poster to tie in with the Christmas holidays. To verify, they're using the season of goodwill we call Christmas to advertise a film about the Easter Bunny. Classy.

Can't believe they didn't put Hoppy Holidays though.

Alvin and the Chipmunks 2

Alvin and the Chipmunks 2 comes out on dvd on Monday


It doesn't bode well when they re-use the same box art

• Except now Alvin wears a hat at a jaunty angle

• Simon has shades and a faux-hawk

• And Theodore has got a cool-guy Trilby on

• It's a bit too street for me