Orange you getting a bit sick of those annoying cinema ads yet?
Actually, the latest one is at least mildly amusing and might not make me want to scratch my eyes out until at least after the tenth viewing. By my estimation I had to watch the Rio one about thirty times in total, and that one started to grate on me as soon as they turned the stupid Pigeon orange. Whether this latest ad will make audiences want to go and watch Potiche, I doubt it, but kudos to Orange for choosing to promote a smaller film and not just backing the next big blockbuster which doesn't need the added exposure and isn't out for months anyway. I expect they'll do that next time instead.
If there's one film I'm really looking forward to getting released this year, it's Gulliver's Travels. Not that I want to watch it, lord no...but when it gets released I won't have to watch that stupid Orange ad anymore. If you've had a trip to the cinema recently you may have seen this little film before your main feature.
I've now seen this advert TEN times in cinemas, and I'm sure I'll have to sit through it many more times before Gulliver's Travels gets released at the end of the year. I understand that it's a clever little way to build awareness of an upcoming film, but how many times are we supposed to watch it before it becomes incredibly annoying?
Admittedly, I do visit the cinema more than your average filmgoer, but I've had to sit through it too many times, and never found it amusing. They must have a target viewing amount and I think I've hit mine now. This is Orange's second stab at this kind of ad, following the A-Team sting that was used a couple of months ago. I actually didn't mind that ad (although I lost count of how many times I had to watch it), because it was genuinely mildly amusing and helped to build the anticipation for the film.
Basically, I'm pleading with whoever is in charge to CHANGE IT NOW, or I think I'm going to boycott Gulliver's Travels when it comes out. Or I might start a rumour about Jack Black touching little people.
