Starring Before Midnight's Julie Delpy and Ethan Hawke, this new public service announcement for the Alamo Drafthouse in Austin, Texas sees the delightfully snooty pair (notice Hawke name-dropping Tolstoy with great ease) lambast a member of the audience for using their phone while they are talking.
It's a fun little short that serves as a nice warm up for Before Midnight, and as a reminder that The Alamo Drafthouse knows how to expertly belittle people into behaving in their screens. Seriously, imagine how peaceful it would be if a major cinema chain was brave enough to show a video like the following one before each film? The campaign starts here.