Alan Partridge: Alpha Papa - First teaser poster

The first teaser poster for Alan Partridge: Alpha Papa has hit the net and rather than showing off Steve Coogan's mug, it shows one of North Norfolk Digital's as a bullet passes through it, reaching colossal velocity.

Although the freeze-frame bullet is an oft used gag, it works for this teaser poster and references the siege aspect of the film's story; but unless this is just the first in a series of bullet related posters showing the tranquility of Alan's way of life disturbed, they need to get Coogan's grimace on to make a long lasting impact and a poster that students might want to put on their walls as they wear t-shirts that say Crowded House, spending their Saturday afternoon in bed with a girl, wasting their life. It's a beautiful day. They should take her out to a local fort or Victorian folly.

Alan Partridge: Alpha Papa is released in cinemas on August 7th.

A GOOD DAY TO DIE HARD trailer

Back for a fifth installment in the franchise, Bruce Willis's world weary cop John McClane is heading to Russia on undisclosed business, although the possibility that he's going to pick out a mail order bride who will put up with him hasn't been officially discounted yet (Bride Hard? BBC Three would love that).

To avoid the possible confusion of having two main characters in a film with one of the most popular first names in the world, John McClane Jr is now going by the name of Jack, because apparently there isn't already enough characters in action cinema with that name. Jack's living in Moscow trying to run away from the inevitability of inheriting his father's hairline (or maybe he's doing some kind of government agent type stuff. I don't really know), until he runs into his dad in a foreign city with a population of 11.5 million and they start going around bickering at each other and shooting at commie scumbags. Hey, I'm just telling you what I saw.

As well as this new trailer we also have the above teaser poster (exclusively revealed at EW.com but now making its way around the internet on its way to becoming the latest meme), which takes McClane's most famous catchphrase and repositions it as some sort of jokey wink for the fans of the franchise, whilst also coming across as potentially a little bit xenophobic. At least it's a step up from the fourth installment's method of covering up a swear word with the sound of gunfire, which immediately pointed out what's wrong with the ratings system in America.

A Good Day To Die Hard is released on February 14th 2013.